Portfolio
Here’s a look at some recent projects across enterprise SaaS, cybersecurity, data, AI, and more. From articles and case studies to landing pages and whitepapers, I create content that educates, builds trust, and drives growth.
Content & SEO Strategy
I started working with ProLion as a content writer and now serve as their fractional leader of content and SEO. Over the past 18 months, I’ve built and executed a full-funnel content strategy.
Within the first six months, I increased their organic traffic 6X and helped position them as an authority in the ransomware protection space. Today, they rank in the top 10 for 30+ key search terms including “doxware,” “ransomware containment,” “types of ransomware,” “ransomware extensions,” and more, driving consistent visibility and inbound leads.
Journalistic Pieces
In-depth, journalistic long-form pieces written for X Magazine (X Team), grounded in original research and expert interviews.
With topics ranging from AI and cybersecurity to emerging threats, these articles strengthened brand credibility by pairing journalistic rigor with practical relevance for enterprise readers.
Websites & Landing Pages
For Circulor, a supply chain visibility platform, I operated as lead copywriter during a major rebrand.
By rewriting ~20 pages, I helped translate complex product messaging into clear, compelling content that better resonated with prospects.
Whitepapers & Playbooks
Long-form content is ideal for building authority, generating leads, and guiding readers through more complex topics.
I’ve written extensively in this format across a variety of industries including ecommerce, analytics, cybersecurity, blockchain, and more.
Case Studies & Success Stories
Case studies are a powerful way to build trust and authority. They show how real customers achieve success with your product. Sales teams love them, but they’re also invaluable for marketing.
For Vimeo, a leading video platform, I have written numerous customer stories that highlight how clients use features like AI editing, interactive video, and secure hosting to drive engagement and business results.
Here are some case studies I created for Daasity, a leading data and analytics platform. These stories help educate their target audience on the benefits of consolidating their data into a single source of truth.
Blog Posts & Articles
Blog posts are my bread and butter. I cover a wide range of tech and SaaS topics, from AI and cybersecurity to marketing and project management tools. Please ask me for samples specific to your industry.
I worked for Semrush, the leading SEO platform, for over two years on educational blog content. Topics include the Google algorithm, AI search, and general marketing and business tips. The content is designed to drive traffic and give readers actionable advice on how to solve real-world challenges using Semrush’s tools.
For Scoro, a project management platform, I’ve written a series of blog posts designed to drive discovery and support product-led growth. Articles like “project management tools that integrate with HubSpot” and “best quoting software” rank #1 and #2 respectively on Google and appear prominently in the AI Overview.
Infographics
Infographics are a creative, impactful way to simplify complex topics and make content more engaging and shareable.
Here are a few I created while working with IBM to bring cybersecurity and AI to life. For example, one shows how IBM helped Red Bull Racing optimize its strategy using weather data.
Thought Leadership
I set up an entirely new blog to position the Nespresso B2B brand as a thought leader in the new world of work. This was part of a wider campaign promoting healthy, thoughtful, and inviting workplaces to launch the new B2B coffee machine, Nespresso Momento.
